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As a loan broker, the market is getting tougher every day. Homeowners are inundated with financing options: from traditional HELOCs and cash-out refinancing to unconventional hard money loans. The competition is fierce, and offering the same products as every other broker makes it nearly impossible to stand out. Add the challenge of working with homeowners in distressed situations or those with limited liquidity, and it can feel like an uphill battle to consistently attract and retain profitable clients.
Home Equity Invoice Agreements (HEIA).
Instead of relying solely on cash-based lending products, are a revolutionary, equity-based solution. By helping homeowners unlock their home’s value without taking on additional debt. Solving real problems instead of pitching the same old options for renovations. Homeowners trusted it because it's a way to access equity without the barriers of traditional loans.
With HEIA, you’ll not only differentiate yourself in the competitive loan market but also break into lucrative niches like distressed property investing. This proven method helps you connect with homeowners in meaningful ways, offering them creative solutions that eliminate friction and add real value. Whether it’s helping a homeowner fund renovations without upfront cash or giving contractors a stake in their work, HEIA sets you apart as an innovative problem-solver.
By adding HEIA to your portfolio, you’ll not only stand out but also create lasting client relationships, increase referrals, and grow your revenue in ways traditional financing simply can’t match.
Offer HEIAs as a non-traditional equity solution alongside loans and refinancing.
Earn from both your existing business and HEIA transactions, thanks to our innovative 0.25% contract fee structure.
Work with contractors, real estate investors, and homeowners who need creative solutions.
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Saturated Market: High competition makes it difficult to stand out.
Limited Options: Traditional home equity loans and HELOCs don’t work for every client.
Customer Frustration: Homeowners face strict loan requirements, delays, and hidden costs.
Missed Opportunities: Brokers miss out on untapped equity markets because traditional financing doesn’t cover every need.
Creative Financing: Offer homeowners equity access without loans, unlocking opportunities for those who don’t qualify for Financial products.
Unique Selling Point: Differentiate yourself with HEIAs, a proprietary equity solution tool.
Increased Revenue Streams: Earn commissions on HEIA deals while helping homeowners and contractors achieve their goals.
Faster Transactions: Skip the delays of traditional loan approvals and close deals quickly.
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As a licensed Loan Officer, you’re already a trusted expert in your field. Now, WealthTradie invites you to elevate your career with the HEIA Liaison License, exclusively available at 50% off for a limited time.
This is your opportunity to:
✅Earn 100% revenue share by helping homeowners and contractors leverage Home Equity Invoice Agreements (HEIAs).
✅ Offer innovative equity-based financing solutions that deepen trust with buyers and sellers.
✅ Stand out in your market as a Loan Broker who provides next-level services.
Why is this offer exclusive?
We want to empower licensed Loan Officers like YOU to lead the charge in transforming the equity industry.
The #1 Scaling Method for Loan Brokers
Step-by-Step Training Value: $5,611
A structured video series that walks you through each phase, ensuring you have everything you need to achieve using HEIA efficiently.
Personalized Implementation Plan Value: $250
A customized roadmap tailored to your specific goals, ensuring you take the right steps toward success with your real estate strategies.
Exclusive Q&A Sessions Value: $recurring
Get direct access to WealthTradie experts for ongoing support and clarity, helping you overcome challenges quickly.
Lifetime Wealth Multiplier Calculator Value: $270
Receive all future updates to the program, ensuring you stay ahead with the latest tools.
Done-for-You Contracts Value: $3,714
Save time and effort with ready-to-use documents that are designed for immediate implementation.
Normally: $an entire college degree
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Your All-in-One Toolbox for Scaling Success
The WealthTradie Apprentice Membership provides access to premium tools like equity exchange calculators, client generation resources, and advanced deal structuring contracts. Additionally, gain access to an exclusive support network of real estate professionals to help you troubleshoot and optimize your strategies.
Master the Art of Real Estate Success
The WealthTradie Pro Membership gives you step-by-step training to implement HEIA in your business. Learn how to attract homeowners, negotiate equity-based deals, and create win-win solutions for sellers and contractors alike. From beginner-friendly guidance to advanced deal strategies, this program equips you with everything you need to grow your business confidently.
Earn While You Build Your Business
As a 100% revenue share affiliate, you can introduce HEIA and WealthTradie memberships to other real estate professionals while keeping 100% of the referral income. This provides an additional revenue stream that grows alongside your core real estate business.
These bonuses are designed to help you scale faster, work smarter, and earn more. With the WealthTradie Apprenticeship, Pro Membership, and Affiliate Program, you’ll have everything you need to dominate your market.
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Real estate investors face a common challenge when dealing with foreclosure properties: finding the right balance between risk, capital requirements, and profit margins. The traditional approach of purchasing distressed properties outright, renovating, and reselling them comes with significant risks and capital demands. But what if there was a more efficient way to leverage foreclosure opportunities while minimizing risk and maximizing returns?
Enter the Home Equity Invoice Agreement (HEIA), an innovative financing structure developed by WealthTradie that's revolutionizing how investors approach foreclosure properties. This breakthrough solution allows investors to convert a contractor's monetary invoice into an equity percentage of a property, unlocking value without the need for significant capital investment.
At its core, a HEIA converts a contractor's monetary invoice into a property's equivalent equity percentage. This allows all parties to pay for renovations with the after-repair equity value instead of cash. Unlike traditional financing options such as HELOCs or hard money loans, a HEIA functions as a joint venture deed of trust or novation agreement that gives contractors an equity stake in the property rather than just cash payment.
"A HEIA is a joint venture deed of trust or in essence a novation agreement that allows a contractor's cash invoice to be converted to an equity percentage," explains Shane Walsh, founder of WealthTradie. "The traditional route of HELOCs, hard money, or high-taxed cash transactions is avoided, and the savings of 3-30% is now passed on to the homeowner, contractor, or HEIA liaison at their control instead of a third-party bank or lender's control."
This proprietary protected contract and structure is fundamentally changing how renovation costs are handled in real estate transactions, especially for properties in or approaching foreclosure.
Implementing a HEIA during a foreclosure redemption period follows a specific process:
1. Identify the opportunity: Target properties that are facing foreclosure, in a redemption period, or owned by homeowners needing to downsize but requiring repairs before selling.
2. Connect the parties: A HEIA Liaison (typically a real estate investor, agent, wholesaler, or general contractor) connects the homeowner with a contractor willing to postpone payment until the renovated property sells.
3. Create the estimate: The contractor provides a detailed estimate breaking down hard costs and business costs.
4. Convert to equity percentage: The liaison helps convert these monetary figures into an equivalent equity percentage based on the property's projected after-repair value, using licensed professionals' assessments.
5. Document and record: The HEIA is signed and officially recorded, securing everyone's profits with both deed and material lien security.
6. Complete renovations: The contractor performs the agreed-upon work.
7. Sell the property: The renovated property is sold at full market value before the foreclosure or redemption period expires.
Even if the property completes the foreclosure process, the HEIA's dual protection mechanism ensures that contractors and liaisons recover at minimum the hard costs of the value added to the property when it transfers to a new owner.
What makes HEIAs particularly powerful is their dual-layer security system that protects all parties' investments without requiring full property ownership. This mechanism consists of two key components:
HEIA participants record their equity position through a notarized and recorded instrument, such as a Deed of Trust, Performance Deed, or Equity Agreement Lien (depending on the state). This puts the contractor or HEIA Liaison in an official position on title, subordinate only to existing primary liens like mortgages.
In the event of a foreclosure, this recorded position:
• Gives notice to all parties (lenders, buyers, title companies) that an equity claim exists
• Creates a right to be paid out through a reconveyance or lien release process
• Protects the contractor's or liaison's share of post-improvement equity
Separate from the deed, the HEIA relies on material invoice documentation that provides:
• A legally enforceable record of labor and materials contributed
• A foundation for a Mechanic's Lien or Materialman's Lien
• An indisputable record that improvements added real, appraised value
This gives HEIA participants another layer of protection: even if the deed position is challenged, the value created through services remains protected by lien law.
The combination of these two security mechanisms allows participants to avoid full property ownership while still securing their portion of created equity, receive payment before homeowner profits (even in a forced sale), and operate within standard property law protections.
To understand the financial benefits of HEIAs, consider this practical example:
A property with a full market value of $1,000,000 needs $100,000 in renovations. The homeowner faces foreclosure proceedings on their first mortgage of $500,000 but cannot afford the necessary repairs.
In a traditional scenario, an investor might offer $550,000 cash, giving the homeowner $50,000 while taking on all renovation costs and risks. The investor would likely use hard money or private capital costing 3-10% of the combined purchase and renovation costs ($650,000).
With a HEIA approach:
1. The investor offers cashless renovations without purchasing the property outright
2. The 3-10% that would normally go to capital providers is redirected to the homeowner or contractor
3. The contractor's $100,000 renovation invoice converts to 10% of the property's $1,000,000 after-repair value
4. The agreement is secured by the HEIA, ensuring all parties receive their fair share only after work completion and property sale
This structure provides additional benefits through potential tax savings, as ordinary income tax can become capital gains tax. Most importantly, homeowners typically receive two to three times the amount they would from traditional cash offers, giving them more resources to move into a new property and avoid future foreclosure situations.
For investors, the HEIA model offers significant advantages for scaling operations:
Reduced capital requirements: Capital needs are minimized or eliminated for the hard costs of property improvements. The contractor doing the work determines these costs, creating built-in self accountability for quality and pricing.
Lower risk profile: Investors don't take full ownership of the property, avoiding the risks associated with purchasing capital, mortgages, and property management responsibilities.
Increased deal flow: With reduced capital requirements and responsibilities, investors can take on more projects simultaneously.
Focus on core competencies: This structure allows investors to concentrate on recognizing opportunities and creating value by facilitating relationships between subject matter experts like contractors and appraisers.
By functioning as HEIA Liaisons, investors can leverage their market knowledge and networking abilities without tying up significant capital in each project.
While HEIAs offer numerous advantages, there are potential pitfalls to avoid:
Timing miscalculations: The most common mistake is waiting too long to start renovations. Weather delays, material shortages, or unexpected issues can push timelines beyond foreclosure deadlines.
Communication failures: Ensure all parties clearly understand the scope of work, timeline, and projected sale period. Homeowners must have complete information before agreeing to a HEIA over other options.
Legal oversights: Know your state and county laws regarding foreclosures, liens, and deeds to fully understand security measures and risks. Treat all real estate deadlines as worst-case scenarios and develop contingency plans.
Back-up planning: Always have a refinancing option or potential buyer ready to purchase after renovations to prevent foreclosure from finalizing and potentially compromising everyone's interests.
A critical aspect of the HEIA process is ensuring that promised value is actually delivered. This happens through a structured verification process:
1. The scope of work precisely outlines the materials, designs, permits, and other costs needed to add value to the property.
2. To "Perfect" the HEIA equity stake, all parties must sign a completion of work document, confirming the work is actually completed. This protects homeowners from paying for unfinished work.
3. Foreclosure clauses in the HEIA protect contractors and liaisons, guaranteeing at minimum the hard costs of work even if the property sells for less than expected.
4. All parties must agree to the licensed real estate agent's competitive market analysis or licensed appraisal value and risk adjustment before work begins.
The HEIA structure naturally attracts higher-quality contractors willing to postpone payment, as they have skin in the game. This self-accountability reduces risk by aligning financial incentives among all parties, even banks and lenders.
Unlike standardized financing options, HEIAs offer remarkable flexibility in equity distribution. The equity percentage allocated to contractors and liaisons varies based on multiple factors:
• The property's condition and foreclosure timeline
• Risk levels and market conditions
• Services provided by each party
• Capital contributions (if any)
For example, a higher-risk property with less than six months before foreclosure finalization will typically command a higher equity percentage for contractors and liaisons. A liaison simply connecting parties might receive less than 1% of the equity, while one who provides multiple services could earn 10-20%. In development projects, liaisons might take up to 80% of the equity.
The HEIA provides transparency by clearly documenting how equity is allocated based on actual value contribution, making real estate transactions more equitable for all involved.
When compared to other creative financing approaches like subject-to deals or wraparound mortgages, HEIAs offer distinct advantages for foreclosure properties. While subject-to and wraparound mortgages typically require upfront capital to satisfy impending foreclosure obligations, HEIAs can reduce or eliminate this initial capital requirement.
HEIAs also provide faster value capture than the gradual appreciation homeowners must wait for with subject-to deals. Though not as quick as a cash offer, HEIAs typically generate much higher profits for homeowners, contractors, and investors by reducing costs associated with renovations or repairs, transaction, and capital costs. All work that would eventually need to be done regardless of the financing method.
For homeowners facing foreclosure, the HEIA represents a lifeline that traditional financing cannot match with outdated real estate strategies. Instead of walking away with minimal proceeds from a distressed sale, they can capture a significantly larger portion of their property's true market value without needing to qualify for new financing or trust in conventional novation agreements with less accountable contractor and investors.
By implementing Home Equity Invoice Agreements in foreclosure situations, real estate investors can transform their business model, reduce capital requirements, minimize risk, and create win-win scenarios that benefit all parties involved. This innovative approach not only helps individual transactions succeed but enables investors to scale their operations more effectively than traditional fix-and-flip or distressed property investing models ever could. The right path has always been an equitable one in the game.
is more than just a book – it’s your guide to unlocking success in the real estate industry. Packed with actionable insights and real-world strategies, it’s designed to help realtors navigate challenges, build wealth, and thrive in a competitive market.
Here’s why top real estate agents are calling it a
game-changer:
✅ Deepen Your Expertise:
Learn how to align with clients' needs, understand market dynamics, and position yourself as the go-to realtor in your area.
✅ Build Wealth Smarter:
Explore innovative equity-based strategies, like HEIAs, to elevate your client relationships and close deals that benefit everyone.
✅ Avoid Common Pitfalls:
Uncover hidden industry challenges and learn how to sidestep them with confidence.
That’s how confident we are that you’ll love your experience.
We’re confident you’ll love your experience, but if for any reason you don’t, you’re covered!
Try us out for 30 days, and if you’re not completely satisfied, simply reach out to us at [email protected], and we’ll refund your full investment—no questions asked. It’s that simple.
We want to ensure that you feel confident in making this decision, knowing you have nothing to lose and everything to gain.
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No, you don’t need a loan officer license to become a HEIA Liaison. Home Equity Invoice Agreements (HEIAs) are equity-based contracts...AKA a joint venture deed of trusts, not a traditional financial loan products, so they fall outside the scope of lending regulations when used properly. This allows professionals from diverse backgrounds—whether you're a loan broker, realtor, or contractor—to easily incorporate HEIAs as a tool into your business.
No, you don’t need a real estate license to use or facilitate HEIA. This agreement is structured as a joint venture, not a real estate sales or brokerage contract. It allows you to work creatively and legally in the real estate market without the need for licensure.
HEIA is not a loan. Unlike HELOCs or cash-out refinancing products, HEIAs don’t require homeowners to take on additional debt or monthly payments. Instead, homeowners can unlock a portion of their home’s equity by exchanging it for the equivalent contractors invoice price. This creates a win-win for contractors, homeowners, and investors while reducing friction and costs in renovations. Unless the contractor still requests a portion to be paid in cash which either the homeowner can fund or the HEIA Liaison, there are no monthly payments or interest.
HEIA sets you apart by offering a secured equity (fair) solution. While traditional loan products often come with strict qualifications and delays, HEIAs provide a creative financing option that works for homeowners or contractors who might not qualify for traditional loans or prefer not to increase their debt burden. This allows you to serve a broader client base and increase your income streams.
Absolutely. Many homeowners in distressed situations struggle to qualify for traditional loans or feel trapped by limited options. HEIAs offer a unique way for them to unlock equity without cash upfront, enabling you to position yourself as a problem-solver in this proprietary niche. By providing a real alternative, you can attract and retain more clients in this lucrative market.
As a HEIA Liaison, your earnings are tied to every transaction you facilitate. With a proprietary 0.25% HEIA structure fee per use to WealthTradie, you set and earn a percentage of each HEIA deal, which can quickly add up when managing high-value real estate projects as traditional fix and flip investors do for 20% percentages in full market value properties. Combined with your existing loan brokerage income, HEIA can significantly boost your earnings.
When you become a HEIA Liaison, you’ll receive comprehensive training on how to structure, present, and close HEIA deals. You’ll also gain access to exclusive tools like the Wealth Multiplier Calculator and proprietary HEIA contracts, which make it easy to implement this model in your business right away.
Once you complete your training and receive your HEIA Liaison license, you can start facilitating deals immediately. thanks to the simplicity and appeal of this model.
Yes, WealthTradie provides you with proven marketing resources, templates, and strategies to help you attract homeowners, contractors, and investors. You’ll learn how to position yourself as an equity expert and build a steady pipeline of clients who value creative real estate solutions.
The HEIA model is still in its early stages of market adoption, meaning the market is wide open. By becoming a HEIA Liaison now, you’ll gain first-mover advantage in your region, positioning yourself as a leader in this emerging market. This unique offering will help you stand out from competitors who only offer traditional loan products.
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