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If you’re like most wholesalers, you’re tired of pouring thousands into marketing campaigns, waiting weeks or even months for sellers to finally sell. Even when leads come through, they’re often unmotivated, want more than the property is worth, or back out at the last minute. The result? Missed opportunities, inconsistent deal flow, and endless frustration.
We know exactly how it feels to struggle with inconsistent leads and costly marketing that rarely delivers the results you expect. Early in our wholesaling career, I was burning through cash on postcards, digital ads, and paid leads, only to face unmotivated sellers or stiff competition. It felt like a never-ending grind, one where even small wins came at a huge expense.
That all changed when I discovered the power of Home Equity Invoice Agreements (HEIA).
By offering homeowners a true solution—equity-based renovations tied to the property’s value. You can stop chasing sellers and started attracting them. Suddenly, be the one they want to work with.
HEIA gives you a unique offer homeowners can’t resist: no cash upfront renovations and a profit-sharing model that lets them benefit from full market value of their property.
Stop competing solely on price. With HEIA, you can structure win-win deals that align your goals with the seller’s, even on properties that don’t qualify for traditional wholesaling.
By working with full market values, HEIA deals create higher profit margins for you and your homeowners, helping you scale faster with fewer deals.
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Frustration with Limited Capital: Struggling to secure cash buyers quickly enough to close deals at a high enough price.
Risk of Losing Deals: Fear of losing properties under contract due to financing delays or backing out buyers.
Intense Competition: Getting outbid or undercut in hot markets by cash-heavy investors with large ad spend.
High and Long Lead Costs: Spending thousands on marketing campaigns with long wait times for seller responses.
Limited Scalability: Cash constraints and dependency on hard money lenders restrict the number of deals you can handle.
Capital-Free Deals: Use HEIA to structure deals without needing immediate cash or relying solely on buyer funding.
Lock in Deals Faster: HEIA agreements provide flexibility to structure deals and eliminate investor buyer dependency
Unique Selling Proposition: Leverage HEIA to offer property owners a new, equity-based alternative to wholesaling.
More Efficient Leads: Use HEIA to close deals faster and create repeatable win-win offers that attract motivated sellers.
Unlimited Deal Flow: Structure more deals simultaneously by replacing cash with creative equity-based agreements.
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The #1 Scaling Method for Real Estate Investors
Step-by-Step Training Value: $5,611
A structured video series that walks you through each phase, ensuring you have everything you need to achieve using HEIA efficiently.
Personalized Implementation Plan Value: $250
A customized roadmap tailored to your specific goals, ensuring you take the right steps toward success with your real estate strategies.
Exclusive Q&A Sessions Value: $recurring
Get direct access to WealthTradie experts for ongoing support and clarity, helping you overcome challenges quickly.
Lifetime Wealth Multiplier Calculator Value: $270
Receive all future updates to the program, ensuring you stay ahead with the latest tools.
Done-for-You Contracts Value: $3,714
Save time and effort with ready-to-use documents that are designed for immediate implementation.
Normally: $an entire college degree
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Essential Tools to Close More Deals
Gain access to cutting-edge tools like equity exchange calculators, client generation resources, and advanced deal structuring contracts. With these resources, you’ll be able to analyze, negotiate, and execute HEIA deals more efficiently than ever before.
Learn to Structure Deals with Confidence
This comprehensive program teaches you how to use HEIA agreements to close deals faster, create win-win arrangements, and unlock opportunities that traditional wholesaling can’t touch. From negotiation strategies to equity-based structures, you’ll gain the skills needed to transform your wholesaling business by leveraging other real estate professionals needs.
Earn as You Build Your Business
Use your network to promote HEIA solutions and WealthTradie memberships to other wholesalers and real estate professionals. Keep 100% of the revenue earned through your referrals, providing an additional income stream while scaling your core business.
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In the chaotic world of construction, contractors often find themselves caught in a bind: underpaid, overworked, and without clear financial security. On the flip side, homeowners frequently struggle with projects that go over budget or fall short of expectations, leaving both parties frustrated. This is where the Home Equity Invoice Agreement (HEIA) comes in, designed to bring clarity, fairness, and financial alignment to an industry in desperate need of structure.
By tying compensation directly to the value of the work and the actual value of the property, HEIA ensures that everyone involved in a construction project is treated fairly and rewarded appropriately. Let’s explore how this innovative approach flips the traditional construction payment system on its head.
For too long, contractors have been undervalued—forced to rely on traditional payment models that don’t fully capture the scope of their work or the quality they bring to the table. Whether dealing with under-budgeted projects or a lack of accountability, contractors often find themselves working extra hours without appropriate compensation. At the same time, homeowners may feel they’ve paid for a high-end renovation, only to be left with substandard results.
This imbalance creates tension, mistrust, and dissatisfaction on both sides, making it harder to maintain strong, lasting relationships in the industry. What’s needed is a solution that aligns the interests of contractors and homeowners—one where payments reflect the true value of the work and the quality delivered.
A Home Equity Invoice Agreement (HEIA) is a contract that ties a contractor’s compensation to the equity gained from a property renovation. This innovative approach eliminates the guesswork from payment structures and ensures that contractors are paid based on the actual value they bring to a project, not just their time.
Unlike traditional payment models, HEIA focuses on measurable outcomes. Contractors can rest assured that their efforts to improve a property’s value will be rewarded, while homeowners can trust that their money is being spent efficiently, knowing that payment is aligned with real market improvements.
This agreement incentivizes both parties to aim for higher quality and more accurate project timelines, creating a win-win situation where everyone is focused on maximizing the property’s equity.
For contractors, HEIA provides much-needed financial security. Here’s how:
Stable Wealth: By tying payments to measurable property value increases, contractors gain more predictable and fair compensation. No more relying on rough estimates that leave you underpaid for the extra work you put in.
Incentive for Quality: Since compensation is directly linked to equity improvements, contractors are motivated to deliver the best possible outcomes. This means they get paid more for work that genuinely enhances a property’s value.
Aligned Interests: HEIA ensures that both contractors and homeowners are working towards the same goal: increasing the home’s value. This mutual incentive strengthens trust and collaboration between both parties.
For homeowners, the benefits of HEIA go beyond just cost savings—they get peace of mind:
Accountability: Since contractor compensation is tied to the property’s final value, homeowners can trust that they are paying for actual self accountable quality, not just hours on the clock for an end product.
Fair Payments: With HEIA, homeowners no longer have to worry about overpaying for under-delivered work. Payments reflect the real value added to the property, meaning homeowners get what they pay for—literally.
For real estate investors, who often juggle multiple renovation projects, HEIA provides transparency and flexibility. It offers a way to manage capital more efficiently, ensuring that payments are tied to tangible property value increases, while freeing up cash for other investments.
The founder of WealthTradie, Shane Walsh, grew up in the construction industry, where he witnessed firsthand the frustrations contractors face when they’re underpaid or not appreciated for their craftsmanship. After years of struggling to hold contractors accountable for the quality of work on his real estate investments, Shane discovered the power of Home Equity Invoice Agreements.
By applying HEIA, Shane was able to ensure that contractors had a vested interest in delivering quality work while simultaneously freeing up significant business cash flow for further investments. The success of HEIA in these projects inspired Shane to share this approach with the wider industry—ensuring that contractors, homeowners, and investors all benefit from this fair and transparent system.
With HEIA, the future of the construction industry looks brighter. By creating a standardized, transparent payment system, HEIA has the potential to eliminate many of the disputes that plague contractor-homeowner relationships. It provides both parties with the tools they need to build trust, collaborate effectively, and achieve their shared goals.
As HEIA continues to gain traction, it has the potential to become the industry standard, revolutionizing the way construction projects are planned, executed, and paid for.
Conclusion
The Home Equity Invoice Agreement is more than just a contract—it’s a solution to the age-old problems that have plagued the construction industry. It offers contractors the financial security they deserve, ensures homeowners get value for their money, and aligns everyone’s interests for a smoother, more successful project.
At WealthTradie, we’re committed to transforming the construction world, one contract at a time. Ready to learn more about how HEIA can benefit your next project? Check out the FREE Masterclass or dive deeper into our blog for more insights on how we’re flipping the script on construction chaos.
Whether you’re new to the game or a seasoned professional, this book equips you with the tools to scale your business and maximize profitability.
Here’s what makes it a game-changer for wholesalers:
✅ Close Deals Smarter:
Learn how to leverage Home Equity Invoice Agreements (HEIAs) to increase your deal flow and add value to your services with repeated selling homeowners.
✅ Solve Common Challenges:
Navigate pricing inconsistencies, equity issues, and market fluctuations with confidence.
✅ Build Lasting Wealth:
Discover innovative strategies that go beyond the immediate flip to create long-term financial success.
That’s how confident we are that you’ll love your experience.
We’re confident you’ll love your experience, but if for any reason you don’t, you’re covered!
Try us out for 30 days, and if you’re not completely satisfied, simply reach out to us at [email protected], and we’ll refund your full investment—no questions asked. It’s that simple.
We want to ensure that you feel confident in making this decision, knowing you have nothing to lose and everything to gain.
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HEIA agreements allow wholesalers to structure deals using the seller’s equity instead of needing immediate cash to purchase the property for them. This flexibility eliminates the pressure of finding cash buyers quickly and opens the door to deals traditional wholesalers might pass on.
No, because HEIA is structured as a joint venture agreement rather than a real estate listing or brokerage contract. As long as your activities focus on structuring adding value to a property and not acting as a real estate agent or broker consulting homeowners for compensation, you don’t need a license. However, always verify with your state’s regulations to ensure compliance.
That’s the beauty of HEIA. With this model, you don’t need to rush to secure a buyer. HEIA’s equity structure allows you to secure and improve deals while building value without requiring a property purchase.
Yes, but it’s essential to still consult a local attorney to confirm compliance with state-specific processes with public recordings and title. HEIA operates as a joint venture agreement on a deed of trust, which falls outside the scope of real estate licensing requirements when used correctly.
HEIA eliminates reliance on cash buyers, reduces the pressure of quick closings, and provides property owners with a unique, equity-based solution. This sets you apart from competitors and gives you more options to structure deals.
The WealthTradie Apprenticeship is the perfect place to start. This bonus program equips you with all the tools and knowledge you need to master HEIA and scale your wholesaling business.
Our Pro Membership offers access to advanced tools and resources. plus priority Master support to help you structure and close HEIA deals with confidence. You’re never on your own with WealthTradie.
Absolutely! By removing cash and buyer constraints, HEIA allows you to bring in and take on more deals simultaneously, giving you the freedom to scale your business faster than ever.
Traditional wholesaling often operates in gray legal areas due to assignment contracts and hiding profits and gains from homeowners. HEIA, however, is structured as a joint venture agreement, which aligns with property owner consent and reduces future regulation concerns.
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